Halfmark

Last updated: 10 November 2026

Privacy policy

This page explains what personal data this website processes, why, and what your rights are. In short: no analytics, no tracking, no advertising. Data is only shared with a third party when you choose to book a call.

Who is responsible

Halfmark Studio is responsible for this website. For anything about your data, email hello@halfmark.agency.

Visiting the website

When you open a page, our hosting provider automatically processes technical data needed to deliver it: your IP address, date and time, the page requested, referrer and browser details. This is used only to deliver the site and keep it secure (legitimate interest, Art. 6(1)(f) GDPR) and is deleted after a short period.

Fonts and all other files are served from this website's own server. Opening a page does not send your IP address to font services or other third parties.

Cookies and local storage

We do not use analytics, advertising or tracking cookies, so there is no cookie banner.

If you pick a language in the menu, a cookie named hm-lang stores that choice (en or de) for 12 months so the site opens in your language next time. It is only set when you choose a language and contains nothing else.

Your browser's session storage remembers that you have already seen the opening animation (hm-intro). It is deleted when you close the tab.

Both are strictly necessary for features you use and are never shared.

Booking a call (Cal.com)

The booking buttons open our scheduling page on Cal.com, operated by Cal.com, Inc. (USA). Nothing is sent to Cal.com until you click.

On Cal.com you enter your name, email address, an optional note and a time. We use this to arrange and hold the call and to prepare a proposal (steps prior to a contract, Art. 6(1)(b) GDPR). Cal.com processes this data under its own privacy policy (cal.com/privacy), which may involve transfer to the USA.

We keep booking details for as long as needed to follow up, and delete them when they are no longer needed unless the law requires us to keep them.

Emailing us

If you email hello@halfmark.agency, we use your address and message only to reply and, if you ask, to prepare an offer (Art. 6(1)(b) and (f) GDPR). Emails are stored with our email provider and deleted when the conversation is finished, unless records must be kept by law.

Your rights

You can ask for access to your data, correction, deletion, restriction of processing and data portability, and you can object to processing based on legitimate interest. Email us and we will reply within one month.

You also have the right to complain to a data protection supervisory authority, for example the one where you live.

Changes

If the website changes how it handles data, this page will be updated. The date at the top shows the latest version.

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